Researching about your audience is a
very important task; asking your
target audience questions about what their
likes,
dislikes,
lifestyle & such. This happens by creating a questionnaire or a survey. The better you know your audience the better the product will be.
There are two types of research: Quantitative & Qualitative.
The
quantitative = Numbers, statistics, how much, how many (
ex: How many toes do you have?
12!) whereas the
qualitative = Why/Why not, how, descriptive answers (
ex: Where were you yesterday?
On Jupiter!)
Once the research has been carried out & analyzed one can build up an
audience profile. It is a study of customer needs & wants, gathering as much information as possible so that the final product will be received well by the audience.
It is also used to list the main characteristics of the
target audience so that the media product can be fully personalized for them. It would help to determine the appropriate style, tone, format & amount of information that is required in the
Media Product.
Writing an
audience profile; usage of the product, background of the audience, the way the final product will be delivered, who is the target audience, their demographics, the type of audience
(mainstream, alternative, nice), how or why the product interests them, what their needs, wants & expectations would be of the advertised product, the audience's level of expertise
(familiar, newbie), the type of advert the target audience would need whether it is persuasive or informative.
