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Wednesday, March 16, 2011

The Graphic Designer

The Graphic Design area is a very competitive field.

When you read a magazine, use the internet or go shopping, you encounter the Graphic Designer's work. They are responsible to make the product eye-catching and informative as possible.

Graphic Designers may work in a variety of fields; Print Design (magazines/newspapers), web design, advertising, product development, logo design and sign-making. Two programs that are often used to facilitate the process are Adobe Photoshop or QuarkXPress.

Two types of designer  are In-house and freelance:


In-house - An artist that works for a specific company and is paid by that company for their work

Freelance - Works on a job-by-job basis, and is responsible for seeking out his or her own clients and negotiating a contract for payment.

Approximately one-third of all professional designers fall into the second category. [Source]


"They find the most effective way to get messages across in print and electronic media using colour, type, illustration, photography, animation and various print and layout techniques.

They develop layout and production design of:
  • Magazines
  • Newspapers
  • Journals
  • Corporate Reports
They also produce promotional displays, packaging and marketing brochures for products and services, design distinctive logos for products and business and develop signs and signage systems (environmental graphics; for business and government, develop material for Internet Web pages, interactive media and multimedia projects. Graphics designers also may produce the credits that appear before and after TV programs and movies." [Source]

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