This advert is about Holland's Pies & Puds.
It can be misleading as the boy in the beginning of the video does not appear after the first few seconds. Judging by the woman's look & by the Pie maker not wanting to give the woman the recipe, I've come to a conclusion that he used the boy to make the pies' filling.
It's target audience = Those who like pies & puds or those who are hungry [obviously not for vegetarian people haha!]
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